Type collaboration: Long term
GRESB is an independent organization providing validated ESG performance data and peer benchmarks for investors and managers to improve business intelligence, industry engagement and decision-making.
Working closely with GRESB, I had the privilege of leading a rebranding initiative aimed at aligning the new brand with a previously unfinished rebranding effort that had halted at the website stage. The objective was to create a seamless and cohesive transition. The focus for the new branding was on utilizing a reduced color palette, incorporating more neutral tones, and strategically infusing accent colors from the brand palette to enhance the overall design. Additionally, it was essential to develop distinct brand elements that would contribute to improved brand recognition and alignment with the company's industry.
Rebranding, Event banners, Social Media creative, Illustrations, Data Visualization, Design workflow improvement with Canva, Ads design, Marketing material.
